As word of mouth spread, James’ skills were brought to the attention of Visit England, who asked him to develop a South West tour itinerary for their national website. The recognition continued as he was chosen by various regional tourism boards to be part of a select group of local business owners to showcase Devon and Cornwall to visiting foreign journalists. An honour for which he takes a great deal of pride.

James is meticulous in everything he does, and will pore over every aspect of his tours and itineraries to ensure you get a truly bespoke experience tailored to your exact personal interests. His genuine affection for the area is infectious and he is never happier than when meeting new people and showing off the spectacular views and surroundings of his native region.

Customer service is something which James believes in wholeheartedly, and always has done. This is emphasised by the Charter Mark for Customer Service he received from then UK Prime Minister John Major back in 1995! He enjoys going the extra mile for his guests and will always be flexible. If you ever want to add anything to the tour, just ask!

Due to our great success, in 2023 , James has engaged 2 fantastic  new guides to join the team. Mark and Nigel  have proved great additions and will continued to build on the excellent reputation Select South West Tours has established over the past few years.

Away from Select South West, James is married to Wendy, and between them they have 4 grown up children. He is also a huge sports fan, with a particular love of rugby union and cricket; a game he once played to a high amateur standard and still plays socially to this day. He is now trying to master his Golf game , with very limited success!

Favourite place to take visitors: Botallack. The location is spectacular, the history fascinating and the Lizard Peninsula..some of the best scenery and villages of Cornwall all in one small area!

Favourite Food: Like any man from the South West, James loves a traditional pasty. Book a tour with him and you’ll soon see how serious he is about this!

From April  2024  we moved from sole trader status to a Limited company, registered in England Company number 9641293